TM2 CANDLE STORE

July 2010  |  Volume 3, Issue 6

TM2Group  ·  9309 136^th Ave. ·  Kenosha, WI 53142  ·  262-914-5009

http://www.tm2group.com/  ·  email@tm2group.com

Dear Candle Lovers:

HAPPY BIRTHDAY, AMERICA!

Fourth of July is such a special day – not only for America – but for all candle lovers.  Imagine those days of yesteryear when you watched the fireworks with wonder.  What do you see?  Lights, colors, and more lights?  Do you remember lighting candles outside?  Check out the website for many ideas on how TM2 Candle Store can light up your summer!

 JULY HIGHLIGHT:  Dye Free Natural Soy Scented Candles

These candles are made with 100% pure soy wax. Soy candles burn cleaner, cooler and slower, therefore helping the air we breathe and reducing soot in our home. Soy candles are made with the natural oil from soybean plant so they burn cleaner and emit significantly less soot. That means more enjoyment and healthier air quality for you and your family. Soy candles are also water-soluble, meaning that if it's spilled, it can easily be cleaned up with soap and water.

In a time of family and friends, thanks and forgiveness, joy and salvation, it's important to embrace all of those in life that make you who you are. Give them a light that fills the whole room with fragrance, a sensation of peace that caresses the air long after the candle goes out. Some of my candles have a burning life up to 100 hours or more. Our assortment sets and baskets make perfect gifts for the holidays.

TIPS FROM THE EXPERTS

Candle fragrance isn’t just an after-thought, it is the driving force among consumers deciding which candles they will purchase. Consumer surveys by the National Candle Association (NCA) have shown that 75 to 80 percent of candle users – both male and female – consider fragrance to be the leading factor in determining their purchase of a candle. Color is usually the second-most important factor.

“The demand for scented candles has continued to grow over the past decade, says Valerie Cooper, NCA executive vice president. “Consumers use scented candles to create atmosphere and enhance mood,” she adds. Approximately 80 percent of all candles sold in the U.S. are scented.

With more than 10,000 different candle scents to choose from, and continued consumer interest in using fragrance to relax or improve their sense of well being, the popularity of scented candles remains robust.

In addition, scientists are learning more about aromachology -- how aromas alleviate stress, heighten mood, enhance sex drive and even affect alertness in the office by stimulating olfactory pathways to the brain. In general, scented candles produce aromachology rather than aromatherapy effects.

Strictly speaking, “aromatherapy” is a holistic or alternative medicine treatment that is designed to create physiological or therapeutic effects through the use of essential oils extracted from plants and absorbed in the body through massage, ingestion or smell. Many scented candles do not contain essential oils, while others rarely contain amounts large enough to produce true aromatherapy effects. Instead, most scented candles are aromachology candles, which create pleasing psychological effects from the ambient aroma of fragrances.

http://www.candles.org/media_pr.html   |   http://www.candles.org/pdf/2006_holiday_feature_4.pdf

NEXT MONTH:  Guide to Popular Candle Fragrance

To receive a 20% discount on your purchase during July, use the code ________

SUMMER BARBEQUES / PICNICS

Whether you are celebrating a wedding, a new birth, or just another birthday, summer picnics are a great way to start that grill and cook out!  Bring out the paper plates, napkins, and make some lemonade.  Can’t you just smell the meat on the grill now?  What smell do you think of?

Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important" or "very important" in their selection of a candle.

Well, picnics can bring different scents—lemonade, sand, sunscreen, or desserts.  For me, my favorites involve the following:  Strawberry Cheesecake, Lemon Meringue, Baked Apple Pie, Blueberry Muffin, and Angel Food Cake.  Click on the website to see where your favorite scents fit in!

HOT DAYS & NIGHTS

As the summer heats up, be sure to keep the following in mind IF you decide to use candles to cut down on costs:

Keep burning candles away from drafts, vents, ceiling fans and air currents. This will help prevent rapid, uneven burning, and avoid flame flare-ups and sooting. Drafts can also blow lightweight curtains or papers into the flame where they could catch fire.

Always burn candles in a well-ventilated room. Don't burn too many candles in a small room or in a "tight" home where air exchange is limited.

Never burn a candle on or near anything that can catch fire. Keep burning candles away from furniture, drapes, bedding, carpets, books, paper, flammable decorations, etc.

DRAWING FOR JULY

Our winner for the month of July will win this a soy candle jar.  The winner is: Tiffany at @netscape.net.  Please email us to verify your shipping address.

 Free shipping for every order over $75.*

*Free shipping only vaild within 48 contingent states of the USA.